WE ARE THE FINAL PERCENT

We are a human development company built on one principle:
Most people stop at 99%—we exist to help them go the distance.

Our mission is to create spaces—masterminds, events, tools, and training—
that empower people to unlock their full potential across every area of life.
We don’t believe in overnight transformation. We believe in finishing strong.
The Final Percent is where greatness is built.

WHAT IS THE FINAL PERCENT?

The Final Percent means that everything you’ve ever wanted is just past giving 100% to your personal life, your work, your health, and your community.

Watch the video to learn more ->

From Half Lived To The Final Percent

We’re Greg and Cayla Kimble—partners in life, in growth, and in this mission.
The Final Percent started with the realization of a hard truth:
We live small, talk big, and lose ourselves in the middle.

We witnessed a shift when we reversed that dynamic and then stepped into our power. What does that mean? We lived all out. Then didn't talk about it until we were asked about it.

And how did we do it? We went The Final Percent. No, not became the one percent, not challenging the first percent, we gave it everything we had.

By creating The Final Percent, we create the space we always sought after to get the accountability we needed.

This isn’t self-help. This is self-responsibility, with a community behind you.

Growth Isn’t Linear.

It’s a Loop.

At the heart of The Final Percent is a model we call The Infinity Model—
a living framework for sustainable personal and professional growth.

It moves through four essential domains:
🧍‍♂️ Personal
💼 Professional
💓 Vitality
🌍 Community

And it doesn’t end.
Because growth is infinite.
Your potential is infinite.
And when you live in alignment with this model—so is your impact.

It Takes a Team to Build a Moment

Behind every breakthrough moment, every unforgettable event,
and every ounce of momentum, we have a team committed to going The Final Percent.

We're coaches, creators, connectors, and challengers.
And we’re in this to help you win.

Matt Gernetzke

Chief of Staff

Owen Hickerson

Chief Designer

Salo Kimble

Creative Director